Our story
It all starts with someone who cares.
My name is Hasse. I grew up behind the counter of my family's salumeria in Modena, and I moved to Sweden with one stubborn idea: that you deserve cheeses worth longing for. Today I travel to where the flavour lives — from the cellars of Emilia-Romagna to the alpine dairies — and bring home only what's worth the journey.
— Hasse, assaggiatore
Straight from the farms
No middlemen. Just a handshake.
Every Sunday I call the producers. Giovanni in Cremona lets me know when the figs have reached just the right sweetness; the cheesemakers — from Emilia-Romagna to the alpine villages — set aside their finest wheels for us. These aren't suppliers — they're friends I've chosen over many years.
It means I know exactly where everything comes from, how it was made and why it tastes the way it does. That knowledge guides my selection.
What we stand for
The care behind our selection
Real flavours
Cheese, mostarda, olive oil and bread — made the way they've been made in their home regions for generations.
Craftsmanship
Small producers, small batches. Time and patience instead of industry.
Protected origin
DOP & AOP. Provenance guaranteed — you always know what you're eating and where it's from.
Ask Hasse
Have a question about the selection? Email Hasse directly.
The care behind the flavours
Craftsmanship you can taste.
Early mornings, wheels split by hand, tasting notes written late at night. It's the work nobody sees — the difference between a cheese and a memory.
Curious about Hasse's selection?
Email Hasse about the cheeses and delicacies in the selection.
Contact Hasse